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Let us put the Web to work for your business. You’ll be amazed at the immediate measurable results. From Website design and Web Development to promotional micro sites and E-mail campaigns, we’ll help you get the most from your online advertising and marketing. View our web work.
Frequently Asked Questions
- I am new to the Internet. Can you work with me?
Don’t feel intimidated by all the acronyms and lingo — we’ll be happy to translate. We take pleasure in sharing our knowledge, and we know you’ll be comfortable with all of these terms in no time.
First things first − If you’re just beginning to consider creating a Web presence for your business, you will need to establish a URL (Universal Resource Locator). A URL is the Web address that people type into their Internet browser window to view your Web page. For example, http://www.bwccreative.com is the URL for our home page.
To get started, call us at 972-231-0002 and ask to speak with an Interactive Representative for a free consultation.
- What is the "Ask an Expert" form on the right?
Your convenience, mostly. The “Ask an Expert” feature gives you free access to our web experts — take advantage of this customer service widget by submitting your contact information and your questions. No question is too small or too big. Someone will reply to you as quickly as possible during our business hours, Monday through Friday, 8:30 a.m. to 5:30 p.m. CST.
- What can a Web site do for my company?
While Web sites were once considered optional for businesses, consumers today expect and may even require a Web site to do business with you — but you’ll find the benefits of having a Web site make it well worth the time and cost needed to create one. Technologically savvy buyers research products and services online, and then make purchasing decisions based on information they find on the Internet. This means you may be missing out on an entire segment of your customer base if you don’t have a Web site.
Whether you serve a local or worldwide market, your Web site is an extension of your product or services, and the right Web site will offer new opportunity by exposing your business to prospective customers. It will also enable you to maximize your advertising efforts and extend your business’s reach.
- What Web services do you offer?
We offer a full range of online services including, but not limited to the following: information architecture, Web site design or redesign, e-commerce, E-mail marketing, Web site development and quality assurance. In addition, we offer a full range of online advertising, reaching both local and national markets. if you have any questions, or call 972-231-0002 to speak with an Interactive Representative.
- What types of Web sites can you design?
We design attractive and well-planned Web sites of all types, with an emphasis on strategy and functionality. Whether you need a simple promotional micro-site, a full e-commerce site, or a Web site redesign, we’re well equipped to meet your business’s needs. We have an established Interactive Department dedicated to your Web project(s), as well as consultants who will work with you one-on-one at no additional cost. For maximum results, we also offer copywriting services that provide keyword-rich content to increase your search engine ranking.
- What Web evaluation services do you offer?
A Web site should do more than look attractive — it should also function flawlessly, and deliver measurable results. We can evaluate your existing Web site, or discuss how your new Web site should flow. In either case, we offer site mapping, information architecture, Web usability site critiques, usability testing, or more structural consulting services such as user profiling. Your competition’s online presence will be analyzed, as well as your search engine ranking.
When your Web site is complete, we offer Quality Assurance (QA). This process assures that all browsers and platforms will view your site flawlessly. We highly recommend that these services be considered at the beginning of your project.
- Why is Quality Assurance (QA) necessary?
If you want your site to look great and function well for all your users, QA Testing is key. Many Web site incompatibilities go unnoticed by designers, and unreported by the users, who may move on to your competitors’ sites. The only way to be certain that you won’t lose your end user is to make sure your Web site is QA tested. A good QA plan ensures that every aspect of your Web site is tested and crosschecked prior to launch.
Still not convinced? Let’s say you want the latest and greatest Web trend incorporated into your Web site. Although it functions just fine on your system, it may not function properly for all your visitors. There are many browsers out there (Explorer, Safari, Opera, and Firefox, to name a few), and each has various restrictions. For example, Internet Explorer (IE) consistently ranks highest among all browsers. A Web site designed for IE viewers will be limited to XHTML 1.0 or older, Cascading Style Sheets (CSS), and 1024x768 resolution. This is because Internet Explorer is not fully W3C-standards compliant with XHTML 1.1 or the majority of CSS beyond 1. What the heck does all that mean? Basically, even though your Web site looks great on your screen, you’ll never know how it looks to your customers until you implement QA testing.
- What is Web usability?
In a nutshell, Web usability means ease of use. Today, the user has become more powerful than ever. Unfortunately, they’ve also become equally more impatient — and that makes Web usability extremely important. Overall, your site is measured against a checklist of generally accepted usability guidelines for Web site development. We look at things like effective Web site navigation, consistency and rich content. Bottom line? Your investment in usability can easily be recouped. Web usability has an astounding ROI because improving the effectiveness of your site means your end user can find what they are looking for more quickly — and that means they are more likely to buy your product or services.
- How much does it cost to design a Web site?
There are quite a few factors that will affect the cost of your Web site. A consultant will meet with you, free of charge, to gather significant information and determine the cost of your site. From the number of pages to the overall design and copy, to e-commerce capabilities, it’s all in the details. To get started, call 972-231-0002 and ask to speak with an Interactive Representative for a free consultation.
- How long will a Web site project take?
The time frame for Web sites varies, and is determined by the size of your Web site and the complexity of its design. Generally, a Web site project can take anywhere from a few weeks to several months. We will evaluate your project, provide our recommendations, and present a proposal that includes a timeline. To get started, call 972-231-0002 and ask for an Interactive Representative for a free consultation.
- What is your Web site planning process?
Before creating and uploading a Web site, it’s important to take the time to plan exactly what you’d like your Web site to accomplish, and what users will get from it. After a preliminary meeting, we follow up with a proposal that includes our recommendations, an estimate and a timeline. Collaboratively, we determine your audience or target market, define the purpose, and decide what content will be developed, as well as how the site will be programmed. Your Interactive Representative will work with you every step of the way.
- Do you offer site maintenance?
Yes. BWC Creative can renew your Web site monthly with up-to-the-minute content or images to keep your visitors coming back. This optional monthly service is a cost-effective and easy way to keep your Web site updated.
- What if I need more than just Web page design?
You’ve come to the right place. At BWC Creative, we are your single source for unlimited creative possibilities. From logo and advertising design to printing graphics and signage; from Web site design to the creation of custom exhibits; we offer a full range of services in-house, saving you time and money.
- I’m ready to get started. How do I begin?
Great! We can’t wait to meet you. To get started, call 972-231-0002 and ask for an Interactive Representative for a free consultation. Our Interactive team will meet with you and discuss with your business model, customer base, current marketing and advertising goals and timeline. All of this information will help us to gain insight and find the solution that best suit your business needs. BWC Creative will then summarize the scope of work in a proposal for your approval. Once you sign-off, we will begin.
